COVID-19 pandemic restricted many people indoors last year, the new social distancing norms encouraged more people to use social media. Which took social media users to a whole new height in 2020. Since many experts project that the coronavirus pandemic will continue to impact for the years to come.
With tons of opportunity available online for guests to plan a travel. More guests utilize their social media accounts every day to search for destinations before booking a travel, so it is important to stay updated and engage with its users. To utilize social media to its full potential hotels should use right hotel technology tools and plan their social media marketing strategy.
We have compiled few social media marketing tips to help hotel marketers create an effective and successful strategy.
Outline Your Social Media Strategy
The primary step to create a successful social media marketing campaign is to think about your target audience and their interests to create a basic strategy. Also you need to think of which technology tools you use to manage social media you will be using and what will be the benefit. In this step hotel operators will learn to establish few best practices and social media guidelines, so all the staff understand what should be done. It may useful to identify demographics and to plot a list of influencer who can help your brand reach.
Understand and Set Goals
Once you define a primary step, the next essential social media marketing tip is to set a measurable goal. Setting a specific goal will help your team responsible for the social media activity to stay motivated and achieve the set goal. It is important to set the realistic and measurable goal. Using technology tools and monitor these goals will give you an extra boost to achieve this goals.
With some basic strategy and a specific goals set, next step is to optimize your social media page. First ensure all the basic information is correctly mentioned and listed, all local information is mentioned and available for the page viewers and the content presented is error free. Try to upload many HD photos of property and surrounding, Maintain a HD Profile and cover photo to give your page an added boost.
Generally, social media audience like consistency and dislike the repeated use of platform to promote content. It is vital for a hotel operator to implement a consistent approach when posting a content, instead of leaving social media page blank for weeks and then suddenly three to four posts in a day and expect a social media user to engage.
Come up with a social media calendar of schedule for new content and us a social media technology tool to schedule and follow the calendar as much as possible. If your target audience know when to expect a new content, interested audience will take time to visit your profile and engage with it.
Consider Paid Advertisement
Most digital marketers believe in social media platform to generate more leads without much spend when compared to traditional advertisement. Social media platforms like Facebook and offers excellent paid options based on audience interest and helps hotels to reach new audience and it’s worth exploring these options because this technology has ability to re-target, advertise to target specific audience and a potential reach.
If you really want to succeed and use your social media tool, it is important to actually engage with the social media users. In a hotel industry users trust what others are talking about your property it is important to take time to monitor and respond to their feedback and questions. Most of Hotel Property Management System like mycloud hospitality has an inbuilt a social media engagement tool which will help you to monitor and engage with guests for reviews and feedback.
Make correct use of #hashtag
Added advantage of social media marketing is to use hashtag and keep a conversation of a specific topic in one place, there are many technology tools available online to help you with researching on trending hashtag topics and hashtag also helps followers to search content more easily.
Since social media is outgrowing every year and emerging as one of the important marketing channel. Hotels who are tending to improve their revenues and reach vast audience should consider above mentioned tips for successful implementation of social media.